event for builders, tradies, & construction business owners
By Design Mastermind
November 27-28th 2025
The Veriu hotel melbourne
Do you struggle with this?
Feeling Stuck Doing Everything Yourself
Delegation is hard, and you end up carrying the business alone, leaving little time to focus on growth.
Leadership &
Team Challenges
Struggling to inspire, lead, or retain your crew? Ineffective leadership can stall your business.
Low Profitability & Unpredictable Cashflow
Margins are tight, and managing finances feels stressful — making it hard to scale confidently.
Overwhelm &
Lack of Systems
Juggling operations, marketing, client management, and admin can be chaotic without the right processes in place.
Limited Networking & Community Support
Feeling isolated in your industry? By Design Mastermind connects you with like-minded builders to share insights and grow together.
Work-Life Imbalance
Struggling to create a life that matches your business goals? Learn how to design a business that supports your lifestyle, not consumes it.
EARLY BIRD OFFER
For a limited time only… we’re dropping a 2-FOR-1 Ticket Deal
for the By Design Mastermind this November! 🎟️🎟️
What You'll Gain from this Event
Business Mastery
Gain in-depth insights into strategic business growth, helping you scale your building business effectively.
Enhanced Profitability
Discover actionable techniques to boost your margins and manage your finances with confidence.
Growth Strategies
Learn how to identify and capitalize on new opportunities, ensuring sustainable business expansion.
Leadership Development
Enhance your leadership skills, empowering you to inspire and lead your team more effectively.
Peer Learning & Networking
Engage with fellow business owners, share insights, and build valuable connections that can drive growth.
Innovation & Technology:
Stay updated on the latest AI and tech tools that can streamline operations and increase efficiency.
Lifestyle By Design
Discover how to balance business success with personal fulfillment, creating a lifestyle that you love.
Learn From the Experts
Luke Taylor
Luke Taylor is a performance coach and consultant who has spent more than a decade helping business owners lift their habits, systems, and mindset. Starting as a tradie-turned-builder, he later moved into project management before stepping into business coaching. Today, he supports hundreds of leaders across Australia and New Zealand with practical, actionable frameworks for showing up stronger — in business and in life.
Founder, Performance Buddy
Ryan Goodwin
Ryan Goodwin is a business strategist, speaker, and coach known for transforming traditional marketing into high-performing, multimillion-dollar systems for builders and trades. With years of experience leading Mode Group and mentoring construction business owners, Ryan brings real-world, battle-tested insights to every workshop. His approach is practical, direct, and focused on helping business owners simplify, scale, and succeed.
Construction Coach
Keith Adrian
Keith Ryan is a seasoned legal and regulatory expert with deep leadership experience in the Housing Industry Association, serving as both Executive Director and Deputy Executive Director for Victoria. With a strong background in commercial law, regulatory policy, and national reform projects, he has led major initiatives across the NTC and VicRoads. Keith also brings specialised construction law expertise from his time at Doyles Construction Lawyers. He holds multiple advanced degrees, including an MBA and a Master of Laws.
Executive Director, HIA Victoria
Carmen Williams
Carmen Williams is the co-founder of Global Teams and a productivity powerhouse who has mastered the art of delegation. As a former solo operator and single mum building a business from scratch, she quickly learned the value of support and hired her first VA within six months. Today, she helps business owners systemise, outsource, and reclaim their time so they can grow without burning out.
Co-Founder/Director Global Teams
Maureen Pound
Maureen Pound is a business coach, author, marathon runner, and co-founder of Global Teams — with a life story as bold as her personality. She has built businesses, properties, and even an eco-home in Vanuatu, all while raising two teens on her own. With two decades of coaching experience and a passion for helping people design business on their own terms, Maureen brings humour, honesty, and hard-earned wisdom to every room.
Co-Founder/Director Global Teams
TESTIMONIALS
What others are saying
"Joining By Design Mastermind was the turning point in my business."
Before this, I was drowning in daily tasks with no a time to focus on growth. After just a few months, I’ve built a team, streamlined operations, and finally feel in control.
– Steve M.
“The guidance I received has been invaluable.”
Ryan and the community provided practical strategies I could implement immediately. From understanding my numbers to pricing correctly, everything changed.
– Lauren T.
"Great Stuff"
You are a wealth of knowledge and I highly recommend to anyone thinking of working with you to get on board.
- Paul Dobson
Where it will be Held
The Veriu Hotel Melbourne
🚨 EARLY BIRD JUST GOT BETTER! 🚨
For a limited time only… we’re dropping a 2-FOR-1 Ticket Deal
for the By Design Mastermind this November! 🎟️🎟️
Bring your business partner, your leading hand, your ops manager — or that mate in the industry who needs this event as much as you do.
Because growth hits harder when you’re not doing it alone.
The By Design Mastermind is a high-performance community of builders, tradies and construction business owners committed to building a business by design — not by default.
Through in-person sessions, coaching, expert support and proven frameworks, our members elevate their business, reclaim their time and create a lifestyle they truly want to live.
© Copyright Ryan Goodwin 2025. All rights reserved.