we are back this november
By Design Mastermind
November 5-6, 2026
THE VERIU HOTEL MELBOURNE
THE PROBLEM IS...
You didn’t plan to build a business that depends on you for everything.
It just happened, one decision, one fire, one late night at a time.
Sound Familiar?
Your team waits for your answer before they move.
Meetings feel scattered, and nobody is totally sure who owns what.
You know AI could save you hours, but you have no idea where to start.
You don’t really see your numbers until it’s too late to act on them.
You know you should be creating content, but the thought of being on camera makes you freeze.
You’re working harder every year, and the business still isn’t getting easier.
What if your business ran on a system
instead of on your daily effort?
Imagine:
A team that moves without waiting for your sign-off
Numbers you can read and trust, so you make decisions with confidence
Hours handed back by tools that handle the repetitive work
A steady flow of leads without living on social media
Time for family, rest, and the big-picture thinking only you can do
That isn’t luck. That’s a business built by design, and it’s what these two days are about.
This Event's Speakers
Ryan Goodwin
The Construction Coach
Ryan is a construction industry leader, award-winning builder, and business coach who knows what it takes to scale fast, build strong teams, and design a business that thrives without burning out its founder.
By 35, he was CEO of a leading building group. By 40, he'd scaled his own company to $10M in revenue in four years — earning recognition as an HIA Award-Winning Builder and Head Judge of the HIA Housing Awards in Victoria.
Today, as a qualified business performance coach and NLP practitioner, Ryan mentors builders and construction entrepreneurs on how to grow profitably, outsource effectively, and build a business by design — not by default.
Kevin Bees
AI/Automation/Financial Business Coach
Revin Bees is a business and financial expert with over 20 years of experience driving profitability, maximising cash flow, and leading organisational change. Having worked with some of the world’s largest organisations, he has overseen 650 team members across two countries and delivered over $5 million in annualised operational savings. Since transitioning into business advisory and training, Kevin has been recognised with the Best Group Training – APAC award and has presented to thousands of business owners worldwide.
Kevin specialises in helping business owners unlock growth by addressing the mindset, leadership, and financial strategies that drive performance. Trusted by Tony Robbins to coach top clients and present at Date With Destiny, he combines practical business expertise with insights into lasting personal and organisational change. His own business is designed around what matters most: family, freedom, and living life by design..
LLoyd Thompson
Fractional Integrator/EOS
Lloyd Thompson is the founder of VirtualDOO, which places fractional operations leaders inside businesses so the owner can stop running the day to day.
He spent over 20 years in the corporate world, from programmer to engineering manager, leading global teams that built trading and real-time payment systems for banks. Then he left to build his own business.
He has since helped dozens of business owners, including trades businesses, step out of their day to day operations. His team of operators across Australia, the UK and the US builds the systems, reporting and accountability that let a business run without its owner. He is the author of "9 Ways to Leave Your Day-to-Day Operations".
When he's not in someone else's operations, you'll find him in the surf at Manly, chasing his 16-month-old son, and doing his best to battle dad-bod.
Joyce Ong
Content Marketing Expert & Founder of New Heights Media
Joyce Ong is an international photographer, video producer, and the driving force behind New Heights Media, a global content production company helping businesses, brands, and individuals grow their audience through impactful video and photography. With extensive experience in testimonial videos, event production, and social media content, Joyce works with a network of creative professionals to deliver content tailored to each business’s goals.
Joyce helps coaches and businesses show the real difference they make through Impact Stories: testimonial videos and client success stories that build trust and win clients. After more than a decade behind the camera, she's now taking storytelling into AI, teaching founders to create their own AI Twins. Smarter marketing, without filming yourself.
Day 1 takeaways:
Owning Your Business and Handling Operations
In this hands-on workshop you'll score your own business against the
six areas that keep owners stuck running it, and leave with:
- Your score across the six areas
- The area to fix first, and why
- Your first action, written down before you leave
AI Automation and Financial Clarity
Find where AI and automation save you the most time, even in hands-on industries like construction,
and how to get clear on your numbers. No technical background needed.
Mastermind Sessions
As the core of this event, members and attendees will get
in depth insights on construction, builder business, and how to navigate
in this industry.
Day 2 is where the Fun Begins!
Walk in as yourself. Walk out with your twin.
Twin Day is a half-day, small-group workshop where you and Joyce Ong build your AI Twin together: your face, your voice, and your first videos. It’s built for founders, consultants, and agency owners who want to stay top of mind and build authority without becoming a full-time content creator.
How it Works:
Capture professional photos and videos.
Record your voice.
Build your AI Twin on your own laptop.
Create your first videos before you leave.
What You'll Take Home:
Your own AI Twin, built with guided support.
Your first AI-generated videos.
Prompts and templates for future content.
10 professional portraits, lightly edited and ready to use.
From welcome messages to business tips and offer announcements, your AI Twin can help you stay visible without filming every time.
EVENT TICKETS
Get Your Event Pass
BY DESIGN MASTERMIND 2 DAy PASS
$497
Everything in the 2-Day Event Pass
In-depth coaching with guided action planning
Included the Day 2 Make your AI Twin with Joyce
Secure, safe payments.
TESTIMONIALS FROM THE PREVIOUS EVENTS WITH RYAN GOODWIN
What others are saying
Alan Grollo | Director of Grollo Industries
"I was invited to talk about changes in the building industry. I always learn something new every time I come here. It’s my second time. I’ll probably come back again. It’s great to be part of something positive in the building industry."
Steve Bright | Former HIA President
“By Design Mastermind was a great event. Talking to builders and family businesses about the passion behind this industry — and being honest that it takes real hard work — that’s a message worth sharing. It’s a tough road, but there’s no better industry to be a part of."
Hugh Maastricht | Founder of New Realm Homes, Host of Builders Beyond Borders
“I would recommend coming down and getting amongst, a community like this just from the perspective that being being in a room with other people that are gonna be going through the same stuff that you had, is really– it’s really something that i-is powerful from the perspective of personal growth.”
Peter Lo Bartolo | Founder of APC Build
"By Mastermind has been instrumental in helping our business grow, find our barriers, ask the right questions, and I think if we can continue to work together, we can see endless support…"
Where it will be Held
The Veriu Hotel Melbourne
Nov 5-6th, 2026
This event is presented by Ryan Goodwin with By Design Mastermind
The By Design Mastermind is a high-performance community of builders, tradies and construction business owners committed to building a business by design — not by default.
Through in-person sessions, coaching, expert support and proven frameworks, our members elevate their business, reclaim their time and create a lifestyle they truly want to live.
© Copyright Ryan Goodwin 2026. All rights reserved.